STORYTELLERS
FOR TODAY’S
NEW MARKETS.
Because it’s not just to tell the story…
it’s about how to tell it.

Category Experience


WHY SJPR?

HISTORY

MEMORABLE

UNIQUE

PIONEERS

In the beginning, there were a handful of media outlets, a few events and a growing interest in reaching the 7 million Hispanics in the U.S.

By the early 90's, we had become Hispanic market PR pioneers. Wielders of the "Sword and Shield" approach. We created our own tools when the industry didn't offer them and along the way, helped the discipline evolve from a "good will" gesture into one of the most important tools we now have for changing consumer behavior.

Along the way, our unique expertise enabled us to extend our public relations strategies into other segments of the population. Today, minority consumers have become the majority in the top 20 U.S. markets, and our clients are tapping into us to reach the total market, made up of these diverse segments. From Fortune 1000's to local non-profits, San Jose Public Relations has been called upon to build brands, put out fires and shape the marketplace in memorable ways because of its stellar reputation.
 

WHY SJPR?

MISSION

MEASURABLE

MEANINGFUL

RELEVANT

To create meaningful, measurable and culturally relevant connections between brands and their target publics.
 

WHY SJPR?

PHILOSOPHY

EFFECTIVE

INFLUENCE

PERSUASION

Effective public relations is about more than just influence and persuasion. It’s about developing meaningful relationships between brands and the matrix of stakeholders who shape their profitability in the marketplace.

Our programs enlighten, educate, empower, elevate and enrich the audiences we target, converting them into willing and able brand ambassadors.
 

WHY SJPR?

AWARDS

63 Gold/Platinum Awards

50 Silver Awards

46 Finalist Nominations

San Jose Public Relations has consistently earned global recognition for its culturally relevant and impactful programs.

Awards include IABC Gold Quill, PR News Platinum, PCC Golden Trumpet, and Spectra.
 

WHY SJPR?

RESOURCES

550 professionals

18 countries

800 MM people

San Jose Public Relations draws from the expertise and insights of the largest marketing communications group exclusively serving the Americas, the San Jose Network. This network is comprised of over 550 professionals in 18 countries with $400 MM in billings. While all Client programs are managed directly out of our Chicago headquarters, we tap into the resources of our Network to provide logistical support for in-market execution as needed.
 

With the ever-changing marketing landscape, connecting brands with consumers has never been more challenging. From social & digital programs to traditional media relations to experiential marketing, from working with key influencers and celebrities, SJ Public Relations uses an array of communications channels to help clients connect their brands with consumers where they live, work and play.

SJ Public Relations believes that championing causes that have the power to change lives for the better is one of the most important uses of marketing communications. Whether helping our clients increase organ donor registrants or helping the state protect children from child abuse or working to improve communities through health and spiritual-related initiatives, SJPR delivers strategic public relations campaigns that help clients gain program advocates and impart messages move consumers into action.

SJPR provides counsel and develops targeted communication programs for clients in a time of crisis. Whether helping clients handle an internal issue that affects its employees to implementing an external effort to manage a product recall, SJPR offers a breadth of expertise in issues and reputation management and has the insight needed to manage complicated business issues.

Recognizing that if companies truly want to serve their community, they must commit to programs that extend beyond a simple one-off initiative or event, instead they must employ a long-term strategy to leave a lasting footprint.

For more than three decades SJPR has helped clients build relationships and develop long-term initiatives from fundraising to sponsoring national community organizations to positively affect the communities they serve.

Leveraging more than 30 years of Hispanic marketing expertise and consumer insights, SJPR consumer education practice helps clients develop targeted multicultural marketing communications programs to educate multicultural consumers about the company’s brand or relevant corporative initiatives.

SJPR has long understood the power of word-of-mouth marketing and have been an avid supporter since we started our company. With the advent of consumer-driven content forever changing the way brands connect with consumers, SJPR has remained on the forefront of this interactive marketing model, not only helping clients navigate the social media sphere but also reaching consumers in a more engaging and meaningful way.

Case Studies


Contact Information


Chicago.

233 North Michigan Avenue, 24th Floor

Chicago, IL 60601-5519

TEL 312.565.7000

FAX 312.565.7500


Connect With Us


24 March 2015, 7:30 pm
<p>By Jestelle Irizarry, junior executive at The San Jose […]</p> <p>The post <a rel="nofollow" href="http://blog.thesanjosegroup.com/a-shift-to-mobile-marketing/">A Shift to Mobile Marketing</a> appeared first on <a rel="nofollow" href="http://blog.thesanjosegroup.com">The San Jose Group Blog | An Integrated Marketing and Digital Advertising Agency</a>.</p>
9 March 2015, 9:57 pm
<p>By Jestelle Irizarry Disneyland, or more recently known […]</p> <p>The post <a rel="nofollow" href="http://blog.thesanjosegroup.com/hot-topic-health-preventative-healthcare/">The Hot Topic in Health: Preventative Healthcare</a> appeared first on <a rel="nofollow" href="http://blog.thesanjosegroup.com">The San Jose Group Blog | An Integrated Marketing and Digital Advertising Agency</a>.</p>
23 January 2015, 10:06 pm
<p>2013 Black Friday shoppers got a nasty shock when their […]</p> <p>The post <a rel="nofollow" href="http://blog.thesanjosegroup.com/cyber-liability-insurance/">Cyber Liability Insurance</a> appeared first on <a rel="nofollow" href="http://blog.thesanjosegroup.com">The San Jose Group Blog | An Integrated Marketing and Digital Advertising Agency</a>.</p>
16 December 2014, 9:37 pm
<p>By Jenny Bergman, Junior Executive at The San Jose Grou […]</p> <p>The post <a rel="nofollow" href="http://blog.thesanjosegroup.com/chicago-mexico-city-sister-cities-boost-tourism-economy/">Chicago and Mexico City: How Sister Cities Boost Tourism and the Economy</a> appeared first on <a rel="nofollow" href="http://blog.thesanjosegroup.com">The San Jose Group Blog | An Integrated Marketing and Digital Advertising Agency</a>.</p>
2 December 2014, 10:59 pm
<p>By Jenny Bergman, Junior Executive Intern at The San Jo […]</p> <p>The post <a rel="nofollow" href="http://blog.thesanjosegroup.com/mobile-shopping-trends/">Mobile Shopping Trends</a> appeared first on <a rel="nofollow" href="http://blog.thesanjosegroup.com">The San Jose Group Blog | An Integrated Marketing and Digital Advertising Agency</a>.</p>
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