SJ Public Relations launched Salsa, Sabor y Salud a national health & wellness platform to drive awareness of Krafts commitment to help people eat and live better.
Kraft teamed up with the National Latino Children’s Institute to develop ‘Salsa, Sabor y Salud,’ a healthy lifestyle curriculum aimed at encouraging Latino Youth to eat and live better. Kraft then enlisted SJ Public Relations to deliver this important educational program to the Hispanic community- providing a much needed health education service. Leveraging its unique insights to the traditions and values of the Latino community, SJPR was able to convey the scientific research findings of this program in a compelling way and encourage families to explore healthy lifestyle choices. SJPR’s program earned over $600K in media value through 45 national print placements, five national broadcasts and over 100 online news articles resulting in 22 million media impressions.
