Sara Lee partnered with SJ Public Relations to raise awareness of its corporate responsibility initiatives among general market, Hispanic and African American consumer groups.
Sara Lee enlisted SJ Public Relations to drive awareness of the company’s corporate responsibility initiatives. SJPR developed multiple language (Spanish and English) PSAs and conducted targeted outreach highlighting Sara Lee’s sole sponsorship of the traveling landmark pre-Columbian art exhibition, ‘The Ancient Americas: Art from Sacred Landscapes.’ The program generated 40 million media impressions, earned $625K in media value and increased visibility of Sara Lee’s commitment to art and culture. With more than 276 media attendees from the general, Hispanic and African American markets, the event became the largest media program in the history of the Art Institute of Chicago.
