Sara Lee enlisted the support of SJ Public Relations to notify Hispanic consumers of a massive product recall.
Sara Lee recalled 15 million pounds of hot dogs thought the U.S. following a fatal Listeria contamination outbreak. The company enlisted SJ Public Relations to proactively engage the Hispanic media in an effort to alert consumers.
SJPR helped Sara Lee reach the Hispanic community with this lifesaving message through Spanish-language press materials and aggressive media outreach. Hispanic publication editors found the Spanish-language materials invaluable as the English-language press materials could have easily been mistranslated or misunderstood by their readers. SJPR’s crisis management efforts reached Hispanic consumers across the nation through broadcast media and print placements.
