In the beginning, there were a handful of media outlets, a
few events and a growing interest in reaching the
specialized segment that later became the most robust
minority group in the United States.
By the early ’90s, we had become Hispanic market PR
pioneers. Wielders of the “Sword and Shield” approach. We
created our own tools when the industry didn’t offer them
and along the way, helped the discipline evolve from a
“good will” gesture into one of the most important tools
we now have for changing multicultural consumer
behavior.
Along the way, our unique expertise enabled us to extend our public
relations strategies into other segments of the population. Today, minority
consumers have become the majority in the top 20 U.S. markets, and our
clients are tapping into us to reach the total market, made up of these
diverse segments. From Fortune 1000’s to local non-profits, San Jose Public
Relations has been called upon to build brands, put out fires and shape the
marketplace in memorable ways because of its stellar reputation.