ABOUT US
To create meaningful, measurable and culturally relevant connections between brands and their target publics.
PHILOSOPHY
Our growth playbook is grounded in performance media and fueled by a sophisticated tech stack enabling real-time feedback loops and analytical insights that drive the bottom line in real-time.
HISTORY
In the beginning, there were a handful of media outlets, a few events and a growing interest in reaching the specialized segment that later became the most robust minority group in the United States. By the early ’90s, we had become Hispanic market PR pioneers. Wielders of the “Sword and Shield” approach. We created our own tools when the industry didn’t offer them and along the way, helped the discipline evolve from a “good will” gesture into one of the most important tools we now have for changing multicultural consumer behavior.
Along the way, our unique expertise enabled us to extend our public relations strategies into other segments of the population. Today, minority consumers have become the majority in the top 20 U.S. markets, and our clients are tapping into us to reach the total market, made up of these diverse segments. From Fortune 1000’s to local non-profits, San Jose Public Relations has been called upon to build brands, put out fires and shape the marketplace in memorable ways because of its stellar reputation.